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Check out the latest updates below. 

If you are new to Westernston, this is the best place to get started. Start by reading up more about Westernston... and then proceed to read articles about making your business greater than it ever was.  

NEWS & ARTICLES

Going out of the way for your customers (Client Satisfaction)? BAD move!

So someone asked me recently if there's anything at all that I would not do to satisfy my clients, given that my clients vouch for a lot of things that we do for them... and we have excellent relationships with…
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Clientology 101

Do you use paid advertising to generate leads and get customers/clients? I get it. I understand. Advertising is expensive. And it’s not getting cheaper. It costs 30% more to advertise to the same group of people today than it did…
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Will-my-Ad-campaign-work-by-Westernston

How to Predict If A New Advertising Campaign Will Work

Let's talk about how to predict if a new advertising campaign will work or not... People keep sending us their marketing campaigns and their marketing ideas… and the one question they have that is common across the board is, “will…
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Process-Oriented Objectives

Process-Oriented Objectives For Westernston in 2018

Results are the by-product of implementing processes. Which is why, here at Westernston, we have process-oriented objectives. For instance, we don't say "we'll get 10 new clients this month." That is a target, and a by-product of implementing the right…
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Top five marketing trends for small businesses in 2018

Top Five Marketing Trends For small businesses in 2018

Marketing is about two things. Psychology and economics. And while at its core the human psychology never changes, the factors affecting it do. And so do the economics. Today, we’re counting down the top five marketing trends for small businesses…
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