WESTERNSTON      double your marketshare & systemize your business

STRATEGISTAR

Get Un-Stuck

Strategistar is a six-module system that empowers you to:

  • Increase the number of leads your business gets
  • Increase the percentage of leads you convert into paying clients
  • Increase the value of each transaction 
  • Increase your profit margins on each rapidly
  • Increase the frequency with which your clients do business with you
  • Increase the length of their relationship with you

Every single strategy that has ever been used to grow any business on the planet is contained within Strategistar. Not getting enough leads? We've got you covered. Not converting enough of those leads into clients? Try one of the seven different tactical systems contained within Strategistar.

If you've ever felt "stuck"... If you've ever needed to ask an expert "What do I do now?"... Strategistar will be your go-to-cheatsheet from this point.

Suitable For:

  • Small Business Owners
  • Small & Medium Business Leaders
  • Startup Founders
  • Marketing Executives Working with Large Companies

Dear Fellow Entrepreneur,

I have a question for you...

Which of the following statements are true for you?*

Choose all that apply

When it comes to planning my business' growth, I feel STUCK.
I am not entirely clear on what my next steps should be.
I feel like I am working IN my business as an employee... and NOT working ON my business in order to grow it.
I am confused by information overload. There seems to be so much I can do, and yet I don't know how to start.
With each day, it gets harder and more expensive to get new leads and clients.
Competition is rising, and customer loyalty is falling.

 

If your score was 3 or higher, this page is especially relevant to you.

HERE'S THE SITUATION

  1. We live in a demand-side constrained economy. The economy is not constrained by how much you, or other businesses can sell. It is constrained by how much your audience will buy. Supply vastly outstrips demand. In other words, it's a buyers' market.
  2. Consequently, prices are plummeting. And no matter what you sell, margins are getting thinner by the day.
  3. Competition is growing. Exponentially. Barriers to entry are reducing, and therefore dozens, if not hundreds or even thousands of competitors join the race with each passing month.

Those are the threats.

Threats to your business' long-term survival, and also profitability.

At the same time, you have already confirmed that you are feeling at least some of the following effects...

  • You might be feeling STUCK due to information overload.
  • You might not be very clear on your business' strategy, or even short term and long-term objectives.
  • You might be hazy on what your next steps ought to be, when it comes to growing your business.
  • You might be working IN your business instead of ON it.

All these factors, along with the market threats I've discussed above, might be making you feel like you're STUCK.

Like you're running around in circles.

Like you're busily and constantly working on putting out fires all the time.

Like running your business is a massive time consuming chore, even if it's very profitable.

HERE'S WHY THESE THREATS ARE WAY MORE URGENT THAN THEY SEEM...

Because advertising costs are reaching stratospheric levels already.

Here's an anecdote...

Just 2-3 years ago, we used to pay about $10 to reach 1000 people on Facebook.

Today, that number has grown scarily. We're targeting the same audience, but check out how much we are paying to reach the same 1000 people now...

facebook-ads-reach-cost

In case that's unclear, that number is almost $51 today.

In other words...

We Are Already Paying 510% of What We Were Paying Just A Couple Years Ago...

Advertising costs have already QUINTUPLED.

Scary, huh?

Imagine waking up tomorrow, and witnessing your costs go up five times. Most businesses would not be able to survive such a change. It would be a disaster.

But that's not even the worst part. 

What's even worse is this...

Our Conversion Rates Have Plummeted By 65%

We used to get around 15% conversions. Now, with constantly reducing attention-spans, we get 5% on a good day.

In other words, our cost of getting a lead is 15 TIMES HIGHER.

Let me repeat that for you...

OUR COST OF GETTING A LEAD IS 15 TIMES HIGHER

It's no joke.

And chances are you're also feeling these effects in your business.

Of course, you might not have felt these exponential increases in your industry yet, but it's only a matter of time. Afterall, there is no industry, no market, no niche that is exempt from constant innovation.

And with innovation, your competition will increase. With increased competition, client acquisition would be significantly more expensive, as well as harder. And retaining your existing clients would be exponentially more difficult.

Either these effects are being felt in your industry already... or they will be, in short order.

And here's the biggest kicker of them all...

THIS TREND WILL CONTINUE

I do not expect my advertising costs to fall.

I do not expect my conversion ratios to suddenly increase... because I know that attention spans just won't be increasing anytime soon.

I do not expect any of my clients to experience any less competition.

All these threats are not only here to stay... but also bound to grow as time goes on.

Which is what makes it imperative to take action today.

Afterall, one doesn't go digging a well AFTER one's house has caught fire.

RISING ADVERTISING COSTS. LOWERING ATTENTION SPANS. INCREASING COMPETITION. THINNING MARGINS. PLUMMETING CONVERSIONS. WHAT ELSE?

Here's what else you need to worry about...

 

Your Audience Likely Has No Reason To Buy From You

Unless you can answer the question, "Of all the available options, why should I choose your offer over everyone else? What makes you so special?" that your audience will inevitably ask of you... and unless you can give a strong, convincing, logically air-tight, and emotionally resonating answer... there is no reason for them to choose your offer.

Which is why you need a really strong USP (Unique Selling Proposition). Even if you are a small business. Especially if you are a small business.

And just answering that question isn't enough.

Your answer has to be memorable enough for them to remember it when their decision-time arrives.

Even if they like your answer... they must be able to recall it when they are making their purchase decision. Otherwise, your offer is toast.

 

Your Customers Have No Loyalty

As a customer, you don't have any loyalty towards one brand or company either. So it doesn't make sense to expect loyalty from your customers.

So not only is it getting (And will continue to get even) more difficult to acquire clients, but also to retain them.

If you want loyal clients, you've got to earn that loyalty. 

I'll talk more about how to earn your clients' loyalty in a few minutes.

 

Hiring Great People Gets Increasingly Difficult

If you're a superstar, money isn't the only motivation for you. You need to know you're working for a firm that's going places.

Which means, as a business owner or leader, unless your own company is a market leader, or quickly challenging its way to the top... you won't be able to attract and keep a great team.

Consequently, you might always be stuck in the vicious cycle of "I need to delegate most of what I do so that I can stop working IN my business and start working ON it... But unless I do it myself, it doesn't get done right."

That is one cycle that's hard to break out of.

 

NATURE ABHORS A VACUUM

If you start going to the gym for bodybuilding, one of the first things you learn is this...

Your Muscles Are Either Undergoing Hypertrophy, Or They Are Atrophying

Either your muscles are growing, or they're shrinking. Very rarely is there stasis. And it doesn't last long.

In other words, if your muscles aren't growing right now, they're shrinking.

And that's true for business too.

Either your company's marketshare and influence is increasing right now, or decreasing.

Or as I like to put it...

Either Forces of Nature Are Helping Your Business Grow, Or Eroding It Constantly

Which side you're going to be on depends entirely upon you.

Your business can scale rapidly, or you can wait for it to slowly wither.

And if it's not growing, it's withering. Right now. 

IS THERE A SOLUTION?

Introducting:

STRATEGISTAR by Westernston

Get Un-Stuck

Strategistar is a six-prong system that empowers you to:

  • Increase the number of leads your business gets
  • Increase the percentage of leads you convert into paying clients
  • Increase the value of each transaction 
  • Increase your profit margins on each rapidly
  • Increase the frequency with which your clients do business with you
  • Increase the length of their relationship with you

Here's how powerful this six-prong approach is:

Let us take an example.

Let us try to calculate the net profit of a company that spends $50,000 on advertising to generate 5000 leads each year. 

This company, in this hypothetical example, makes a profit of $210,000 a year.

WHAT HAPPENS WHEN STRATEGISTAR IS APPLIED TO IT?

Well, as you know, Strategistar is about small changes. Tiny changes. So they manage to increase their conversions by 10% here and 5% there. Simply by following along the program, and executing. And here's what happens...

TINY HINGES SWING GIANT DOORS

The little increments... when put together... create an exponential growth. In this example, the cashflow grows by almost 90%. And the business owner's equity grows even more.

It is easy to disregard a slight improvement in numbers.

For instance, it doesn't seem like a big deal to grow your conversion by 10%... or to increase your profit margins by 5%. But put all six strategic factors together... and you can unlock exponential growth. Almost immediately!

STRATEGISTAR
PROGRAM PLAN

1 MONTH = 1 ASPECT

As discussed above, there are six aspects of growing a business. Here they are:

  1. Get More Leads
  2. Convert more Leads into Clients
  3. Increase the Value of each Transaction
  4. Increase your Profit Margin
  5. Increase the Frequency with which your clients transact with you
  6. Lengthen the Relationship

So we focus on all these aspects one by one.

For instance, in January, we focus on building robust online lead generation systems. Then in February, we focus on tightening the conversion process. In March, we then focus on increasing transaction values. And so on.

Each Year We Work On Each of The Six Aspects of Your Business - TWICE

Our target is simple.

TEN PERCENT

If we are focusing on lead generation, for instance, this month... then our target is to help you get 10% more leads (for the same amount spent on advertising) by the end of the month.

Similarly, in our conversion months, we focus on increasing your conversion by 10%. So if you currently convert 5% of your leads into clients... our objective will be to increase your conversion ratio to 5.5%.

Tiny, Marginal Improvements Each Month
EQUAL EXPONENTIAL GROWTH ANNUALLY

 Tiny, marginal improvements.

As we have discussed above, the overall impact of these tiny marginal improvements is enormous.

In fact, if we manage to grow any one aspect of your business by 10% each month... and we get this 10% growth consistently month-after-month... then at the end of one year, your business will not have grown by 120%... your cashflow will have grown by over 213%.

Let me repeat that again...

With Just a 10% Monthly Growth, Your Business Grows by 213% Annually.

In fact...

If you follow the Strategistar Program religiously for 3 years... and achieve a consistent 10% growth month-after-month... your business' cashflow or EBITDA will grow by a whopping 2991%.

Yes, 2991%.

That is not a mistake.

With just a tiny, marginal improvement of 10% each month... in just three years, your business' cashflow, or NET profit will grow to almost thirty fold.

Shazam!!!!

And you know what...

If 10% sounds too daunting... how does 5% sound? Can you grow the number of leads your business is getting by just 5%? Can your increase your net profit margins by just 5%? That's like asking... If you make $100 on a sale today... can you make some small changes so that you start making $105 per sale tomorrow morning?

Of course you can.

But lets' be even more conservative. Let's assume a consistent month-after-month growth of just 3%. 

With Strategistar to guide you, that should be a piece of cake. In fact, if even that is too difficult, you let me know and I will personally not only send you all your money back... but also write you a four-figure check from my own pocket. (More details on that to follow in a few minutes.)

So what happens with a 3% month-on-month growth?

3% monthly equals almost 43% growth annualized.

And more importantly...

In three years, the cashflow growth is 190%. So you could be taking home almost three times as much as you do now... in just three short years.

But wait, there's more...

What is far more important is this...

WHAT HAPPENS TO THE VALUE
OF YOUR EQUITY / NET WORTH?

Your Net Worth (As A Business Owner) Is Largely Tied Into The Value of Your Equity In Your Company?

You might already know that P/E (Price to Earning Ratio) varies on a company's total profit.

So for very large companies (like most publicly traded companies) P/E ratios are huge. They are in the range of 18-25. In other words, the value of the company is 18 to 25 times the annual profit it generates.

But the same P/E ratios do not hold for small businesses.

For small businesses, here are some rules of thumb...

  • If the cashflow is less than $1 Million a year, the P/E ratio is 2x to 3x
  • For companies with cashflow between $1 Million and $5 Million, P/E ratio is 3x to 4.5x
  • When cashflow is between $5 Million and $10 Million, P/E increases to 4x to 7x
  • For cashflow between $10 Million and $50 Million, P/E is 6.5x to 10x
  • For companies with casflows over $50 Million, but that are privately traded (and aren't publicly listed on the stock market) P/E varies from 12x to 15x, even 17x

Of course, this sort of valuation is a rule of thumb valuation, and exceptions exist at all stages. But the point remains...

HIGHER THE CASHFLOW, HIGHER THE P/E Ratio

Now, why should you worry about that?

Simple...

VALUATION

Say your company is producing a net profit of $800,000 a year right now. 

And you find a buyer at a fair valuation of 2.5x. 

Your company is now worth $2,000,000.

Congrats.

But you decide to wait...

You apply the Strategistar system on your business for three years... and you manage to produce a measly 2% monthly growth.

Well, three years later, your net profit will have increased to $1.632 Million.

And now you find a buyer at a fair valuation of 4x. 

Your company NOW sells for almost $6.53 Million

That's an addition of $4.53 Million in valuation... and consequently, your own personal net worth.

(This assumes you own 100% of the company.)

That's an additional valuation of 227%.

Nothing to sneeze at, right?

And here's another fact you might already be all-too-familiar with if you've tried your hand at acquisitions (either as a buyer or as a selller)...

IT IS SIGNIFICANTLY EASIER TO SELL A COMPANY WITH HIGHER CASHFLOW THAN A COMPANY WITH LOWER CASHFLOW

The increasing P/E ratio is a clear indicator of that.

Buyers (or acquirers) of businesses are far more interested in companies with larger cashflow, than companies with smaller cashflow.

In fact, most institutional buyers don't even touch very small companies. Very few private equity firms deal with companies producing less than several million dollars a year in cashflow.

So...

IF IT IS YOUR OBJECTIVE TO SELL YOUR BUSINESS AND EXPERIENCE A MASSIVE WINDFALL PAYDAY, YOU NEED TO FOCUS ON GROWING YOUR CASHFLOW

Now, I know that these numbers are too big to believe, and they might sound crazy. Your skepticism is healthy, and warranted. 

But you don't have to take it from me. Take it from someone who's universally respected for being smart...

"COMPOUNDING IS THE MOST POWERFUL FORCE IN THE UNIVERSE"

Albert Einstein

STRATEGISTAR
PROGRAM DETAILS

THE WHAT

1 MONTH = 1 OBJECTIVE

To Grow One Of The Following By 10%

  • Number of Leads
  • Conversion Ratio
  • Transaction Value
  • Margin
  • Transaction Frequency
  • Length of Relationship

Each Month, We'll Have A LIVE WEBINAR To Discuss Your Questions, Share Case Studies, & Plan For The Following Month's Objective.

THE PATH

1 WEEK = 1 MILESTONE

Here are some example milestones...

  • Deploy a "Four Day Cash Infusion" System 
  • Develop a follow-up campaign to REACTIVATE OLD CLIENTS
  • Evaluate Price Elasticity & Adjust Prices Accordingly
  • Add an automated system to communicate with new clients
  • Build a three-step lead-generation direct mail system
  • Test three different ads on one platform to find the best

You will have four milestones each month. Each milestone has the potential to grow your business' overall profitability by as much as 10%.

THE HOW

1 DAY = 1 TASK

Here are some examples...

  • List the USPs of your top 3 competitors
  • Compile a list of your top 3 traffic sources
  • Calculate your Cost of Acquiring one lead
  • Use the given PROVEN template to create an offer to capture leads
  • Use the given email template to follow-up with these X prospects

Most tasks take 15 to 30 minutes to complete. TOOLS & TRAINING required to complete the task will be provided.

IN A NUTSHELL

You Get A Daily Task

Each task takes just 15 to 30 minutes to complete.

You will have access to TOOLS as well as TRAINING you need to finish your task.

Five Tasks Make Up A Milestone

Your target is to finish five tasks each week so as to reach your weekly milestone.

Some milestones are independent of the others.

And while we recommend you finish all your milestones, if you can finish just one or two each month... you should be fine.

Milestones Help You Reach Your Monthly Objective

Ideally, the target is to achieve a 10% growth in net profit month after month.

But even if you can achieve just one or two milestones, you should hit 2% to 5% monthly growth in profits.

That's anywhere between 27% and 79.6% Growth in Cashflow or EBITDA annually.

"...it's like playing a game..."

-Roger Philip

.

PRICING

THE VIP PROGRAM

STRATEGISTAR GOLD

Strictly Limited to 30 Members

Everybody else joins the waiting list.

1-on-1 Consultation

Each month, you get 30 minutes one on one consultation with a Westernston Implementation Expert to help you iron out any kinks in your execution... or to help with technical stuff.

Email Consultation

Send up to 10 emails each month, and get a response within two business days. Each email can contain up to three questions.

Live Monthly Webinar

Ask your questions live during the webinar. Unlimited replays. You may submit your questions ahead of time if you can't make it live.

Maintain Your Private Journal

Logging your journey into a journal is a proven way to not only stay on track, but to also objectively track your progress. 

Daily Tasks, Weekly Milestones & Monthly Objectives

You get access to all the tools and training you need to check off your tasks. 


PAYMENT PLANS


THE ORIGINAL

STRATEGISTAR ROCK

Strictly Limited to 120 Members

Everybody else joins the waiting list.

1-on-1 Consultation

Each month, you get 30 minutes one on one consultation with a Westernston Implementation Expert to help you iron out any kinks in your execution... or to help with technical stuff.

Email Consultation

Send up to 2 emails each month, and get a response within two business days. Each email can contain up to three questions.

Live Monthly Webinar

Ask your questions before the webinar. Attend the live webinar.

Maintain Your Private Journal

Logging your journey into a journal is a proven way to not only stay on track, but to also objectively track your progress. 

Daily Tasks, Weekly Milestones & Monthly Objectives

You get access to all the tools and training you need to check off your tasks. 

 

 

PAYMENT PLANS

 

FOR STARTUPS

STRATEGISTAR LITE

No Limitations

Instant access. Join immediately.

1-on-1 Consultation

Each month, you get 30 minutes one on one consultation with a Westernston Implementation Expert to help you iron out any kinks in your execution... or to help with technical stuff.

Email Consultation

Send up to 2 emails each month, and get a response within two business days. Each email can contain up to three questions.

Live Monthly Webinar Recordings

Attend the live webinar. Watch the webinar replay unlimited number of times.

Maintain Your Private Journal

Logging your journey into a journal is a proven way to not only stay on track, but to also objectively track your progress. 

Daily Tasks, Weekly Milestones & Monthly Objectives

You get access to all the tools and training you need to check off your tasks. 



PAYMENT PLANS


WHO IS STRATEGISTAR FOR?

General Requirements for Strategistar

Strategistar is designed for very specific people...

  • You must be an independent decision maker in your company
  • You must lead (or own) a small business (no larger than $100 Million a year in revenues)

If you own or lead a small business, and have the absolute decision making authority in your company (at least decisions about day-to-day marketing & operations), then you are likely to benefit most from Strategistar.

Here's who the different levels work best for...

Strategistar GOLD Works Best For Well-Established Businesses

  • You have been in business for at least three to five years, maybe longer
  • Your business is profitable, and has a consistent track record of profitability
  • Your EBITDA is at least $200,000 to $500,000 a year...
  • Your EBITDA been this much for at least three years
  • You have a team of at least five to ten people

Strategistar ROCK Works Best For Established Businesses

  • You have been in business for at least two to three years, maybe longer
  • Your business is profitable, and has a consistent track record of profitability
  • Your EBITDA is at least $75,000 to $100,000 a year...
  • Your EBITDA been this much for at least two years
  • You are NOT a solo entrepreneur, and have a team

Strategistar LITE Works Best For Startups

  • You are likely to be a startup
  • Your business has proof of concept... Even if you do not have profitability yet, you know your product has a market that's easy to reach
  • For solo entrepreneurs, or teams of co-founders only

CHECK PRICING & ENROLL NOW

GUARANTEES

WESTERNSTON stands behind STRATEGISTAR
100%

We are confident that Strategistar can take your business to the next level within one year. Extremely confident.

Therefore, we offer the following two guarantees...

1. 30-Days No-Questions-Asked Guarantee

  • No conditions apply
  • No small print
  • Applicable for 30 days from the date of joining
  • You may cancel your membership, and get a full refund by notifying us within these 30 days
  • For ANY reason - even if your reason is that you do not like the color scheme of our website
  • So take Strategistar for a spin, because there is no risk for you. You can cancel within 30 days.

2. 1-Year Monthly-Milestone Guarantee

  • This guarantee is applicable for a whole year
  • You get four milestones each month.
    • Finish just one milestone out of those four each month
    • We guarantee that your business' cashflow will grow by at least 25%
  • If you can show us that you finished at least one milestone each month... and your cashflow did not grow by 25%...
    • We'll give your money back
    • AND WE'LL GIVE YOU UP TO $5000* FROM OUR OWN POCKET FOR WASTING YOUR TIME

 

CHECK PRICING & ENROLL NOW

 

*$5000 offer is for Gold members. Rock members receive $1250. Lite members receive $500.